Latest News
Healthcare Acquired Superbug Infections on the Rise
Mar 2012
Concern is growing worldwide regarding the number of patients acquiring superbug infections during their hospital confinement. Healthcare associated Infections cause 16 million extra days of hospital stay in Europe and 37,000 attributed deaths. They also contribute to an additional 110,000 deaths every year. The financial losses estimated at approximately €7 billion. In the United States, over 100,000 deaths were attributed to Healthcare associated Infections and the annual economic impact is over US$ 6.5 billion

What are Healthcare-Associated Infections?
Healthcare-Associated Infections (HCAIs) are those infections that develop as a direct result of any contact in a healthcare setting whilst patients are being treated for illness and infections. They occur in hospitals and in the community and affect both patients and healthcare workers. They are normally associated with developed countries but the problem is spreading rapidly and is also being recognised in developing countries.
There are many causes of the spreading of HCAI’s, but they are most commonly caused by the contaminated hands of healthcare workers and contaminated medical devices, The failure of staff to comply with local policies, procedures and guidelines and the use of ineffective disinfectants and sanitizers.
Alcohol based products such as hand gels are also aiding the growth of these superbugs allowing HCAI’s to spread out of control.
The use of conventional disinfectants and alcohol hand gels has failed to adequately address the problem. Genie Miracle(tm) disinfectants and handgel (which does not contain alcohol) have been shown to be effective against HCAIs. Advanced Hygiene Systems has been awarded distribution rights for the new Genie range of miracle disinfectants.
The effects of HCAI on patients
Every year at least 300,000 patients develop an HCAI in the UK. These infections are often difficult to treat and they can complicate illnesses, cause distress to patients and their family, and in some cases may even lead to death.
If a patient contracts an HCAI, it may:
- Make their existing medical condition worse,
- Make their stay in hospital longer,
- Cause them pain, depression and stress,
- Reduce their chances of successful recovery.
The European Centre for Disease Prevention and Control (ECDC) estimated that 4,131,000 patients are affected by approximately 4,544,100 episodes of HCAI every year in Europe.
Some common HCAIs
- MRSA In recent years there has been a lot of media publicity surrounding drug-resistant infections such as Methicillin-resistant Staphylococcus aureus (MRSA). Many newspapers have referred to MRSA as the 'Super Bug' or 'Killer Bug' and sometimes focused on drug-resistant infections as they were the only HCAI.
- Clostridium difficile (C Diff) is a common cause of diarrhoea in hospitals. C Diff is very costly to treat and the conventional methods of eradication are potentially harmful to hospital works and patients alike.
- Acinetobacter causes HCAI particularly in patients in intensive care units.
- Norovirus causes sickness and vomiting.
What can be done?
Hygiene Worldwide, a leading UK based company in disease and infection control, has announced its new range, Genie Miracle® which is a range of High Performance disinfectants and sanitizers which are the most advanced of their type in the in the world. This unique and impressive range of products of surface disinfectants, hand gels, soaps and wipes. They are designed to be effective in any environment including the medical, healthcare, sectors and are designed with the reduction of HCAIs in mind.
Genie Miracle® disinfectants contain EnviroCair® as its active ingredient which has been proved to destroy the HCAIs of MRSA, C Diff, Acinetobacter and many more organisms.
These products kill HCAIs and other bacteria and viruses quickly and safely and they offer a unique efficacy in preventing re-infection in the ward and across the hospital.
Genie Miracle® is a safe disinfectant which does not contain alcohol so is suitable for all ages and faiths. The product range kills up to 99.999999% of bacteria, viruses and spores and can be used in almost any application and in any environment.
Hygiene Worldwide believe we should now be working to ensure that products that can kill viruses such as those that cause HCAIs which then continue to prevent re-infection such as Genie Miracle® are now being used to help prevent and reduce the risk of these deadly viruses from spreading even further.
The requirement is to kill these viruses which cause HCAIs quickly and permanently and Genie Miracle® does just that. Unlike almost any other disinfectant on the market, once applied Genie Miracle® Disinfectant keeps killing germs and viruses for up to 14 days after application.
New Sanitization products claim to Kill H5N1 Super Virus
Mar 2012
H5N1 Avian Bird Flu is a type of influenza virus that is hosted by birds, but strains of avian influenza virus has already affected pigs, horses, seals, whales and humans.
Avian Influenza can survive for considerable lengths of time outside of the host and birds are infected through contact with other birds, vehicles and equipment and personnel travelling between farms, markets and abattoirs.
Precautionary requirements include cleaning and disinfection of premises and the establishment of a Biosecurity barrier to help prevent spread of disease is essential. This includes the disinfecting of all surfaces but also it is essential to prevent the spread even further by using a suitable hand gel and soap. Unfortunately, alcohol based gels have shown that they do not necessarily kill the virus.
Few people realize that H5N1 Bird Flu is more deadly to humans than the much-publicized H1N1 Swine Flu, which kills few people. Recently a group of influenza experts asked for the research into the virus be extended as deaths continue to rise.



There are an increasing number of human fatalities worldwide from exposure to avian flu. Many authorities consider it is only a matter of time before bird flu will change (mutate) into a form that is even more highly infectious for humans and that spreads easily from person to person. If this happens, a pandemic flu outbreak would occur. There are already strains of the Avian (Bird) Flu such as H5N2 and H5N3 and concerns over mutations of the influenza virus.
Across the world H5N1 remains deadly to the food industry with tens of thousands of chickens being culled. This has now become almost a daily news headline on Google where complete poultry farms are decimated including the all-important egg-production. The map below shows where deaths of birds and humans have occurred.

What can be done?
A leading UK based company in disease and infection control has announced its new range, Genie Miracle® which is a range of High Performance disinfectants and sanitizers which are the most advanced of their type in the in the world. This unique and impressive range of products of surface disinfectants, hand gels, soaps and wipes. They are designed to be effective in any environment including the domestic, commercial, medical, healthcare, professional, commercial cleaning, infection, disease control and transport sectors.
Genie Miracle® is a safe, non-alcohol product range whose efficacy kills up to 99.999999% of bacteria, viruses and spores. It can be used in almost any application and in any environment being safe to use around humans and animals alike.
The offensive against H5N1 according to Hygiene Worldwide a London based Hygiene Company. Genie Miracle® disinfectants contain EnviroCair® as its active ingredient which has been proved to destroy the Avian Influenza H5N1 virus and other influenza viruses including H1N1.
These products kill the N5N1 and other Flu based viruses quickly and safely and they offer a unique efficacy in preventing re-infection in both the human and animal sectors.
"It's time to stop talking about the dangers of what's coming and start working on a solution to prevent the spread", says Colin Mister, Head of Technical and Product Development at Hygiene Worldwide. He added “we can talk about and discuss this issue forever, however we believe we should now be working to ensure that products that can kill viruses such as H5N1 which then continue to prevent re-infection such Genie Miracle®, are now being used to help prevent and reduce the risk of these deadly viruses from spreading even further". He continued "There are many products on the market today which claim to kill viruses however very few actually do, especially using ingredients that are safe to humans as well as animals. The requirement is to kill these viruses quickly and permanently – Genie Miracle® does just that"
Unlike almost any other disinfectant on the market, once applied Genie Miracle® Disinfectant keeps killing germs and viruses for up to 14 days after application. In addition to easily destroying Avian Flu H5N1.
The Genie Miracle® range which contains the efficacy and ingredients of the acclaimed EnviroCair® also:
- Kills up to 99.99999% Of Viruses, Bacteria, Spores, Fungi, Yeast & Mould
- Can Kill bacteria and C.diff Spores in Less Than 1 Minute
- Is alcohol Free - Suitable For All Faiths and Ages
- Offers up to 14 Day Days Protection On Any Surface
- Achieves Higher Efficacy Than Commonly Used Disinfectants
- Uses Lower & Safe Levels Of Active Ingredient
New Unique 21st Century Hygiene Sanitization Products set to Take the World by Storm
Feb 2012
Hospital Superbugs look likely to be a thing of the past thanks to a new long lasting disinfectant designed, tested and manufactured in the United Kingdom. The Genie Miracle™ sanitization range has been proven and tested to be a revelation in killing prominent superbugs that are currently circulating the world with devastating effects.
The Genie Miracle range of high performance disinfectants and sanitizers all contain EnviroCair as the active ingredient, which is manufactured in the United Kingdom by Biotech International Ltd. Hygiene Worldwide is an authorised distributor of Biotech International Ltd.
Hygiene Worldwide are proud to present

Unlike conventional sanitizers and disinfectants that have limited or no residual pathogen destruction properties, the Genie Miracle™ range continues to destroy all manner of viruses, bacteria, fungi, spores and mould borne diseases for up to 14 days after just one application on surfaces and up to 8 hours on hands.
Genie Miracle™ is suitable for use in human healthcare, animal husbandry, equine and poultry environments where the spread of infections from human to animal or animal to human needs to be controlled.
As well as the standard trigger spray, wiping or mopping applications used in disease control routines, to ensure maximum coverage Hygiene Worldwide who own Genie Miracle Range ™ have also pioneered two methods of dissemination with its Genie Air Diffuser and fogging systems. The Genie Room Air Diffuser is designed to treat the air we breathe and the surfaces on which it settles and can also be used in air conditioning systems.
Genie Miracle™ range helps to prevent the spread of diseases, viruses, bacteria, influenzas, germs and pathogens. Genie Miracle™ range is possibly now the most accredited disinfectant sanitizer on the market having been extensively tested at NHS hospitals in the United Kingdom and leading accredited European laboratories.
Along with its excellent superior disease control properties what really makes Genie Miracle™ stand out is that it's harmless, alcohol-free, environmentally friendly, biodegradable, non-hazardous and non-toxic and yet it is still the most powerful disinfectant and sanitizer on the planet.
The Genie Miracle™ formula revolutionises the world's standards of cleanliness
Genie Miracle Range™ Operating a unique patented technology and the introduction of new powerful key ingredients, makes it more effective longer lasting and safer than any other product in the world. It is effective within seconds against up to 99.999999% of diseases, viruses, bacteria, influenzas’, germs and pathogens, including MRSA, rotavirus, Norovirus, H1N1 bird flu, H5N1 swine flu, HIV/Aids, herpes, hepatitis, polio, TB, E.Coli, C.diff spores, salmonella, E.coli, legionella, and many others.
Hygiene Worldwide Product Development Director Matt Sutherland commented “We are proud to introduce Genie Miracle Range™ a new generation of disinfectants and hand sanitizers which attacks both viruses and bacteria and continue to work for up to 14 days from a single application on surfaces and 8 hours on hands, that’s what make these a total revolutionary product in the arena of hygiene”
He added “The impact on the global hygiene sanitization market will be extensive and we are looking at establishing relationships with current major industry leaders from around the world as we believe this is a product for everyone to use in the public and private sectors”Hygiene Worldwide in conjunction with Biotech International Ltd are currently finalising a landmark agreement with the Tunisian Government which will place Tunisia’s public health service at the ‘cutting edge’ of public hygiene standards worldwide, spearheading something of a ‘hygiene revolution’ and negotiations are on-going with various other countries including Kuwait
‘Hygiene Revolution’ spreads from Africa to the Middle East as new revolutionary sanitization products attempt to change the World of Hygiene
Feb 2012
England, London, Feb 2012, British Based company Advanced Hygiene (Worldwide) the exclusive worldwide agent for the Unique Genie™ Miracle hygiene products have confirmed they are close to signing a deal with a well known and established hygiene company in Kuwait.
The new exclusive distributor in Kuwait for Advanced Hygiene (worldwide) will provide a range of unique, world-leading hygiene products throughout Kuwait. The products will be available to the public and private sectors and Kuwait citizens will be amongst the first in the Middle East to benefit from these new ground breaking hygiene products which are said to be the most advanced and accredited Sanitization products in the world.
Advanced Hygiene's parent company Hygiene Worldwide who own Genie Miracle™ Range are currently finalising a landmark agreement with the Tunisian Government which will place Tunisia’s public health service at the ‘cutting edge’ of public hygiene standards worldwide, spearheading something of a ‘hygiene revolution’.
It seems the ‘hygiene revolution' is now spreading further as news of these unique revolutionary products spreads and consumers become more aware of a new alternative and hygiene solution with a unique range of 21st century products.
Genie Miracle™ range is possibly now the most accredited disinfectant sanitizer on the market having been extensively tested over a seven year period at NHS hospitals in the United Kingdom and leading accredited European laboratories
Advanced Hygiene (Worldwide) have also announced they will also be taking on further distributors in the middle east and other parts of the world and are currently in talks with a number of potential distributors.
Tunisian Health Service at the forefront of 'Hygiene Revolution'
Jan 2012
Tunis, Tunisia – January 2012- The Tunisian government and the UK-based company Hygiene Worldwide are working together to provide a range of unique, world-leading hygiene products throughout the Tunisian Public Health Service. Successful implementation will further promote Tunisian economic growth with the establishment of Tunisia as a major distribution and production hub.
Following the successful conclusion of talks, held between the 16-18th January 2012 in Tunis, senior Tunisian Government ministers and directors of UK-based company Hygiene Worldwide are soon to finalise a landmark agreement which will place Tunisia's public health service at the 'cutting edge' of public hygiene standards worldwide – spearheading something of a 'hygiene revolution'.
Hygiene Worldwide are to provide 'Genie' - a world-leading range of hygiene products, without rival in their field, eradicating germ activity by killing up to 99.999999% of known pathogens. The Tunisian public health service will have access to this breakthrough range of alcohol-free products which has the ability to kill bacteria, viruses, fungi, mould and yeast-based infections significantly more effectively and faster than products currently available.
Hygiene Worldwide's range is possibly now the most accredited disinfectant sanitizer on the market having been extensively tested over a seven year period at NHS hospitals in the United Kingdom and leading accredited European laboratories. Following successful testing to the Tunisian Health Department's own stringent standards and subsequent approval, 'Genie' will be officially launched across the public health sector in Tunisia.
It is anticipated that a formal North African product launch event will take place in Tunisia in early March 2012 (dates tba).
The launch and implementation of 'Genie' in Tunisia and neighbouring North African countries will further provide a boost to Tunisian economic growth and development with the establishment of a major distribution and production centre within Tunisia. It is envisaged that this key centre will provide employment opportunities in the distribution, implementation, training and manufacturing sectors within 12 months of establishing Hygiene Worldwide's presence in Tunisia.
Khalid Mahmood, Managing Director (Hygiene Worldwide) - "Our recent talks with distinguished members of the new Tunisian Government could not have been more positive. We are all equally committed to providing the very highest standards in public health care and Hygiene Worldwide are proud to be able to work together with the new Tunisian government as they implement these significant improvements. This is a very exciting time for all concerned."

Photographed from left to right members of the Tunisian Government with representatives of Hygiene Worldwide : Sayah Bouajila, Colin Mister, Fayçal Tebourski, The minister of Investment & International Cooperation Mr Riadh Bettaïeb, Khalid Mahmood, Abdul Azeem, Dr Mohamed Ben Hassen, Ali Snoussi, Mr Hedi Ben Braham - Deputy in the Tunisian Parliament
Hygiene Worldwide is a British based company with an established reputation for providing innovative and market-leading sanitation and hygiene products to both the public and private sectors.
New Product Launch
Nov 2011
Advanced Hygiene Systems has been awarded distribution rights for the new Genie range of miracle disinfectants. Genie contains the most advanced ingredient available today. It can kill 99.999% of all germs, viruses, influenza and bacteria within just seconds, including MRSA, Swine Flu, Bird Flu, C.Diff, E.Coli, Salmonella, Polio, TB and much more.
Perhaps more crucially, however, it addresses one of the most critical failures of today's other disinfectants: it forms an invisible barrier against recontamination effective for up to 14 days, and it can even 'migrate' to protect missed areas. It has been tested and approved to EN and UKAS standards and by Defra.
Genie is environmentally friendly, biodegradable, non-toxic, non-hazardous, contains no alcohol, bleach or harmful chemicals and is pH neutral.
It is available as a concentrate, multi-surface sanitiser, wipes, hand gels, soaps and laundry additive, and as an air diffuser and fogger that treats the air and any surfaces on which it settles.
Advanced Hygiene Systems is authorised to supply Genie to any organisation and in any quantities. Whatever your requirements, please contact us about Genie, the miracle disinfectant. Telephone 0844 482 1974.